With a strong pedigree of delivering solutions specific to the niche Event, Venue and Global Sponsorship industries around the world and with a proven track record of excellence in delivery and results, OPTIMO software is making waves across the world. Delivering a solution that guarantees efficiencies that ensure events, venues and global sponsors maximise returns on investment and optimise efficiency and revenue, the OPTIMO solution makes it possible for businesses to deliver incredible customer experiences.

Speaking on the roots of OPTIMO, Deen Ossman, Chief Solutions Officer for OPTIMO software said “Our greatest strength is that OPTIMO delivers an end to end enterprise solution coupled with 360° customer care and attention to detail. The OPTIMO team has been instrumental in delivering solutions for clients the magnitude of the FIFA World Cup, Silverstone, and British Grand Prix; delivering quality and results that have surpassed each client’s expectations”.

By signing on Meydan, OPTIMO took on the incredible task of delivering a solution that would deliver an end to end business optimisation solution to ensure the achievement of maximum potential of each Meydan profit centre. Facilities ranging from all the 100,000 seats in the nine storey Meydan grandstand, reservations and back end operations for all on site restaurants, as well as the occupancy and reservation system for all 74 luxury suites overlooking the track and more.

In addition to delivering the necessary capabilities to manage almost all of the Meydan facilities, the OPTIMO solution also made it possible for Meydan to excel at hosting the annual Dubai World Cup – the richest sporting event in the world with a total value of over US$62.25 million.

Speaking on the scope of OPTIMO Wassim Hamwi, Chief Information Officer of Meydan said “We chose OPTIMO because we required a state of the art specialist enterprise solution with built in specialist processes and scale required to reliably control and manage the operations of not just the world’s richest sporting event but also of the new world class grandstand with a capacity of 100,000 plus guests, the bubble lounge with its capacity for 4,500, the closed car park for 10,000 cars, 74 private hospitality suites, the Meydan Hotel with 200 plus rooms, a marina, museum and an IMAX cinema – and OPTIMO proved itself far beyond our expectations”.

Based in the UK with 10 plus years presence in Colombo, the OPTIMO software Sri Lankan team has long since proven that delivering solutions of international caliber while maintaining attention to detail, excellence in client service and stringent standards is well within the scope of the team. Having come up against competition from all over the world and having been chosen to represent clients with millions of dollars worth of assets and capacity – the role OPTIMO plays in the day to day solutions delivery of each client ensures that each aspect of each clients operations runs at maximum efficiency and delivers results generic software can only dream of.

With the role of sport growing from one event to the next, the importance of guaranteeing a better experience for each customer at each consecutive event cannot be ignored. The importance of industry specific niche software like OPTIMO that delivers results and is created specifically for Events, Venues and Global Sponsors cannot be ignored. The value of each guests experience and the ability to ensure that each venue is utilised at optimum efficiency is a return on investment that speaks for itself – a return guaranteed with OPTIMO business optimisation software.

salestar connect recently partnered with GfK Retail and Technology UK, a market research company, to offer mobile phone retailers and distributors in the UK the opportunity to receive valuable, accurate and insightful market intelligence on trends within the telecom industry.

Information that would otherwise have been unavailable to many small and medium sized telecom businesses due to the high cost of exclusive GfK research is now available free of charge exclusively through GfK’s partnership with salestar connect.



In a first of its kind venture, the data exchange program will give participating organisations access to reports and insights in exchange for information pertaining to ongoing sales on handsets, accessories and tariffs. Resellers and distributors can use this information to monitor trends and plan strategy to maximize marketing and revenue efficiency.

Telecom companies who sign on agree to provide weekly electronic data, which will be handled in the strictest confidence, and will automatically receive up to date market intelligence absolutely free.

Regular reports received by participants will include best selling lines and access to intelligence on the wider retail market and the UK economy, giving smaller businesses access to otherwise expensive reporting tools and information that could potentially enhance sales exponentially.

Speaking on the salestar connect and GfK initiated data exchange program, Deen Ossman, chief solutions officer, salestar connect, said: “We are delighted to provide an opportunity for telecom businesses to access intelligent data that will help businesses spot trends, improve management and enhance business value. Many salestar users have already agreed to participate in this initiative and I believe this will capture the interest of even more businesses. The higher the number of participants, the greater the success of the whole operation. Retailers and distributors who are interested in signing up for the program can get in touch with us via our website.”